CARV Is One Of The Best British Leather Handbag Brands, According to Patrick Grant's ‘Less’
CARV Recognised Among Top British Leather Artisans in Patrick Grant's "Less"
This year, CARV celebrates a significant milestone—our 10th anniversary. Remarkably, it has coincided with an incredible honour. CARV has been recognised as one of the best British leather artisans in Less, a best-selling book by Patrick Grant. This moment is more than just recognition; it’s a celebration of the values that define craftsmanship and sustainable production.
A Tribute to Craftsmanship and Quality
Patrick Grant, a former Savile Row tailor and esteemed judge on the BBC’s Great British Sewing Bee, is known for his devotion to quality and craft. His book, Less, published in May 2024, is a passionate call to action for a better way of consuming and producing. It aligns perfectly with CARV’s philosophy—encouraging us to buy less, invest in higher quality, and support craft and sustainability.
The book advocates for smaller, slower, and more ethical production practices. It also critiques the pressures of modern consumerism, which promote the notion that success is tied to how much we buy. These principles form the foundation of CARV, which has always sought to challenge fast fashion by offering a mindful alternative.
How CARV Embodies the Values of Less
CARV’s vision has always been rooted in craftsmanship, quality, and purpose. Each piece is conceptualised with care, constructed by hand, and designed to endure years of use—practical works of art to treasure, not trends to discard. Here’s how we bring these values to life:
- Sustainability Through Craftsmanship
Our designs prioritise small-batch production using sustainable materials. By crafting each piece with precision and care, we minimise waste while maximising longevity.
- Encouraging Conscious Consumption
From inception, CARV has championed the idea of buying less—but buying better. Investing in a CARV piece is an investment in timeless design, environmental responsibility, and meaningful stories.
- Advocating for Fair Pricing
CARV balances craftsmanship with accessibility. While our prices reflect the labour and materials involved, they remain fair. Creating durable, high-quality leather goods isn’t about profit margins—it’s about offering honest products that align with thoughtful values.
Keeping the Spirit of Small-Batch Artistry Alive
Running a craft-focused business often feels like an uphill battle against a world hooked on low-cost convenience. Truthfully, operating on tight margins can take a toll—it’s far from a lucrative endeavour. But every so often, moments like this recognition in Less reaffirm our mission. They motivate us to keep refining our craftsmanship, expanding our vision, and ensuring that CARV plays its part in reshaping consumer culture.
To be included in Less validates the years spent honing our craft and the dreams we’ve pursued as artisans. It’s one of the defining moments of my career, personally and professionally.
Championing a Cultural Shift
At CARV, we see ourselves as part of a larger movement—one that prioritises meaningful values over fleeting trends. Like Patrick Grant’s message in Less, we believe in shaping a new narrative for retail and production. One where craftsmanship, care, and community are celebrated above all else.
I encourage you to explore Less if you haven’t already. It’s a beautifully articulated manifesto that underscores why we must rethink the meaning of success—for both businesses and individuals—and how those changes can create a brighter, more sustainable future.
A Final Thank You
To Patrick Grant, thank you for your advocacy, your words, and your belief in the importance of artisanship. And to our customers, your support fuels our mission. Every CARV piece you choose not only sustains our craft but also helps us all take small steps toward a better world.
Here’s to continuing the conversation around craft, quality, and sustainability—because together, we can make greatness last. 💫
Explore the CARV leather bag collection now.